NEW

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and help us make a difference with our new Clean Beaches Bracelet!  For every bracelet sold,...

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and help us make a difference with our new Clean Beaches Anklet! For each anklet sold,...

Meet your new beach day bestie. Our Clean Beaches Pack is inspired by salty air, sandy toes, and ocean views for days. With cool coastal blues, breezy neutrals, and a touch of silver shine, this stack was made for summer adventures (and keeping those...

No matter where the day takes you, the Coast to Coast Bundle has you covered. Featuring a beachy string bracelet, a palm tree necklace, a peace sign ring, and colorful beaded hoops, this easygoing stack brings vacation vibes wherever you go. Get all 4...

A sleek gold choker you’ll wear on repeat. The Coil Choker features a smooth snake chain design that lays flat against the skin for a clean, effortless look. It’s lightweight, polished, and perfect for layering with your favorite charm necklaces or wearing solo for...

Introducing our Cornflower Stretch Bracelet, the sweetest addition to your accessory collection! With its rich, warm hues, this bracelet is as eye-catching as it is charming. Crafted for both comfort and style, it's the perfect way to add a pop of color to any...

Bring the beach to your wrist with our Cowabunga Friendship 5 Pack—a sunshine-soaked stack that’s basically a vacation in bracelet form. Inspired by ‘80s surf culture and the neon charm of Mediterranean beach towns, this set is all about bold color, laid-back layering, and...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofKeep them on while you surf, snowboard, or even take...

It’s the bracelet that started it all, with a little twist! Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take...

Bold, bright, and totally crush-worthy. Our Cross My Heart Pack brings all the good vibes with vibrant pinks, sunny yellows, and flirty pops of gold. It's the perfect stack for making a statement — whether you're beach-bound, brunch-ready, or just feeling yourself. Cross our hearts......

Whether you're fundraising for a school, representing your sports team, promoting your business, or celebrating a special occasion, custom Pura Vida bracelets make every moment more meaningful.Each order is made just for you, so custom bracelets are final sale and take approximately 5–6 weeks...

Meet the Daiquiri String Bracelet—a vibrant burst of warm hues that adds the perfect pop of color to any outfit. Whether you're soaking up the sun at the beach or enjoying a night out, this playful accessory is designed to elevate your look with...

Introducing the Dark Seas Bracelet, a tribute to the mysterious depths of the ocean. Handcrafted with a blend of black, navy, and tan hues, each piece radiates a sense of adventure and intrigue. Waterproof and meticulously crafted, it develops a distinct character with every...

Step into the sunshine with our Daybreak Anklet, featuring a delightful blend of purple and pink hues. Crafted to capture the essence of summer mornings, this anklet is your go-to accessory for poolside lounging and beachside adventures. Inspired by our best-selling Original bracelets, it...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Handcrafted using hypoallergenic sterling silver, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.Bring the promise of a new day with you everywhere you go with the Daybreak...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. A natural, effortless aesthetic that will have you (sun) beaming from ear...

Introducing Deep Dive, the bracelet that embodies the tranquil beauty of ocean blues. Handcrafted with varying shades of blue, each piece is a testament to artistry and individuality. Waterproof and meticulously crafted, it gains character and depth with every wear, mirroring the ever-changing hues...

Save 31% on bracelets by purchasing our Deep Dive Friendship Pack ($70 value), featuring 10 of our top selling Deep Dive Original Bracelets. Wear them all together or give some to your friends! Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.WaterproofGo surf,...

An easy gold anklet you’ll never want to take off. The Delicate Station Chain Anklet features a fine chain with subtle station details that catch the light just enough. Lightweight and adjustable for the perfect fit, it layers effortlessly with beaded styles or shines...