NEW

Pura Vida’s signature Original Bracelet in our first ever sparkle string is sure to have you glowing! Wear solo for a subtle shimmer, or with your fave PV pieces to add some sparkle to your stack. Each one is handmade, waterproof and totally unique— in...

Fall head over heels for our Special Love Style Pack! This trio of bracelets is designed to capture the essence of love in every detail. Featuring a delicate beaded design, a romantic red and gold combo, and a charming heart accent, this set is...

 Save 31% on bracelets by purchasing our Spring Break Friendship Pack ($80 value), featuring 10 of our top selling spring break inspired originals! Wear them all together, mix and match your favorite combinations or share with your friends. Each one is handmade, waterproof and totally unique—in...

The newest iteration of the Vacation Vibes Stretch Bracelet set is here and ready for the coast! The mixed pastels in this pack are primed for a seaside setting and sun-kissed skin and feature a durable, elastic core with dynamic disc details throughout. Easy On...

Save 20% on bracelets by purchasing our Spring Breakers Friendship Pack ($38 value), featuring 5 of our best-selling styles! Wear them all together, mix and match your favorite combinations or share with your friends. Each one is handmade, waterproof and totally unique—in fact, the more...

Save 20% on bracelets by purchasing our Spring Daze Friendship Pack ($35 value), featuring 5 of our best-selling originals! Wear them all together, mix and match your favorite combinations or share with your friends. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Introducing Spring Skies Bracelet, inspired by the soft hues of a clear spring day. Handcrafted with delicate shades of light blue and white, each piece embodies a sense of tranquility and freshness. Waterproof and meticulously made, reminiscent of endless blue skies. Embrace the Pura...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Inspired by clear skies, blooming colors, and the fresh energy of a new season — the Spring Skies Pack is like a breath of fresh air for your wrist. Soft neutrals meet pops of pastel and sunshine-bright hues for that perfect springtime vibe.

Easy on, easy off, and full of color, the Stage Lights Stretch Anklet is the perfect pop of brightness for any laid-back look. Featuring vibrant beads that capture the spirit of effortless style, this anklet adds a touch of fun to your everyday outfit. Whether...

Step into the spotlight with the Stage Lights Stretch Bracelet 3 Pack. This colorful trio of bracelets is all about bringing that festival glow to your wrist. Featuring bold, bright colors and a comfy stretch fit, these bracelets are made to move with you...

Cancer knows no limits. Help us Stand Up To Cancer with the purchase of this bracelet, and show you’re supporting research to find the newest and best treatments for all cancer patients. For each bracelet sold, 5% of the purchase price* will be donated...

Built for movement and made to stack. The Stars and Stripes Style Pack brings together three distinct bracelet styles that play with color, texture, and shine. From bold red cord and gold star details to braided thread and polished metal accents, each piece adds...

It was love at first sight with this oversized Heart Ring! This heart silhouette cast in romantic rose gold or shimmering silver makes a big statement and is sure to sweep you off your feet!

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Every multi mini braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may...

Mix in some spunk to your sweet Valentine's Day look with the Stone and Enamel Heart Pendant Necklace. Surrounded by a rhodium-plated cast, the pendant charm acts as a striking center to the durable and dimensional chain.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. The smooth shape of a cigar band meets crisp, intricate texture....

Add some love to a locket with our Stone Heart Locket Necklace! This heart shaped locket comes in a romantic rose gold finish and a pearl inlay to make any love store shine!